Design + Creative Direction
I’ve never been very good at keeping my interests in separate boxes. Design, music, art, writing, making things. One tends to find its way into another.
My experience is broad, but these days I’m focused on the humanity of brands. Identities, publications, spaces, movement, and creative direction that bring them to life. I’m fascinated by building the foundations that help brands maintain a clear point of view, whether they’re being brought to life by people or interpreted by technology.
Always happy to connect, even just to talk creative things.
“We used Brett when we first launched our brand, not only to create our brand logo, but also to build out our entire brand guide. We use this guidance in all of our packaging, website and marketing efforts and follow it religiously. Doing so has made the brand seem more professional, mature and elevated. We hear positive comments about our branding all of the time.”
From the first idea to the thing you can actually use.
Finding a point of view and giving it a visual language. An identity needs to feel like itself wherever it shows up.
Building the foundations that keep a brand consistent, adaptable, and distinctly human as it grows. Thoughtful systems that give people and emerging technologies the right direction without getting in the way of creativity.
Working with type, imagery, and pacing to give a story its own presence. I still care about what happens when you turn the page.
A practice that crosses disciplines.
Design
Independent brand, digital, and creative direction work, from identity through application.
Advocacy
Designer advocacy, connecting design practice with the tools and workflows used to make the work.
Editorial
Editorial identity and publication design, bringing a consistent visual voice to the printed page.
Conversations on design, AI, and the way we make things.
Panel
R/GA
A panel conversation about using AI in brand design. I shared my perspective on the work and the role the Figma platform plays in it.
Deep Dive
Config 2026 · Main stage
A deep dive I presented on the Config main stage, focused on using design systems in Figma Make.
Have a project in mind, or just want to compare notes? Say hello.
