Design + creative direction

A designer by trade.A maker by nature.

I’m Brett. I work across brand identity, digital experiences, and editorial design. I care about how an idea takes shape, how it holds together, and what it feels like to put it out into the world.

Independent practiceBrand / Digital / Editorial

About

I’ve never been very good at keeping my interests in separate boxes. Design, music, writing, making things. One tends to find its way into another.

My work moves between identities, websites, publications, and the systems that connect them. Sometimes that means defining the whole direction. Sometimes it means getting deep into the detail that makes it work.

I like being close to both.

Brett McMillin

Case studies

The full story behind select projects.

Logo wall

Some favorite marks from over the years.

Practice

From the first idea to the thing you can actually use.

01

Brand identity + creative direction

Finding a point of view and giving it a visual language. An identity needs to feel like itself wherever it shows up.

  • Positioning and visual direction
  • Identity systems, typography, and guidelines
  • Campaigns and brand applications

02

Digital experiences + systems

Bringing the character of a brand into the way a website or product works. Structure, interaction, and the small decisions that make the whole thing feel considered.

  • Website and product design
  • Design systems and reusable components
  • Prototyping and implementation

03

Editorial + art direction

Working with type, imagery, and pacing to give a story its own presence. I still care about what happens when you turn the page.

  • Publication design and editorial identity
  • Art direction and image treatment
  • Print and digital applications

Testimonials

“We used Brett when we first launched our brand, not only to create our brand logo, but also to build out our entire brand guide. We use this guidance in all of our packaging, website and marketing efforts and follow it religiously. Doing so has made the brand seem more professional, mature and elevated. We hear positive comments about our branding all of the time.”

LukeCanary Founder

Experience

A practice that crosses disciplines.

Design

Radsmth

Independent brand, digital, and creative direction work, from identity through application.

Advocacy

Figma

Designer advocacy, connecting design practice with the tools and workflows used to make the work.

Editorial

Dusty Times

Editorial identity and publication design, bringing a consistent visual voice to the printed page.

Let’s make something.

Have a project in mind, or just want to compare notes? Say hello.

Email me

Brett McMillin

Full experience

The teams, studios, and publications that shaped my approach to work.

Current

Radsmth

Founder

Current

Figma

Designer advocate

Current

Dusty Times

Design director

2020–2025

Experian

Product Design Manager

2020

Vuori Clothing

UX consultant

2020

onX Maps

Product designer

2016–2020

Stance

UX designer

2016

Oakley

Interaction designer

2011–2016

Fuse Interactive

Associate creative director

2006–2011

NuContext

Art director